Privacy Policy

Website Use and Privacy Policy
(“Privacy Policy”)
Last updated: 5/19/13 Kings Arena LP. ( “KA”) is dedicated to providing informative and useful websites on and through the domain names www.kings.com, www.sleeptrainarena.com, and other domain names designated by KA from time to time (“Websites”). As a part of the operation of the Websites, KA gathers certain information about users. This Privacy Policy applies to the Websites and governs data collection and usage by KA. Prior to registering for or requesting any online information service or any other KA service (“Online Service”) or entering any of the Websites’ contests, sweepstakes or other promotions (“Promotions”), you are required to read and acknowledge this Privacy Policy. Furthermore, your use of any Website constitutes your acknowledgment of and consent to this Privacy Policy. Please read this Privacy Policy carefully. If you do not agree with any provision, please do not use the Websites.Data Collected:
Two types of data are collected: (1) personal data, such as names, company names, postal addresses, e-mail addresses, age, income, telephone numbers and credit card information (“Personal Data”); and (2) non-personal aggregate or traffic data, such as your IP address, which web pages are being visited, the order in which the web pages are being visited, which hyperlinks are being “clicked”, how many users are visiting the Websites, domain server, type of computer, and type of web browser (“Traffic Data”).Collection and Usage:
Personal Data is gathered when users provide personal data through the Websites, for example, when requesting registration to or using an Online Service, registering for Promotions, answering surveys, or registering for email or other services. Traffic Data is tracked and gathered when you and other users visit the Websites. While gathering Traffic Data may not collect Personal Data, it may provide information on the geographical location from which users access the site. This Traffic Data generally does not identify individual users. Instead, the Traffic Data identifies website users as a whole, including demographic information, preferences in content and advertising, quality of service, and web traffic patterns.Names and other Personal Data, as well as Traffic Data, may be released to affiliated (by contract, equity or otherwise) persons and/or entities of KA (including, without limitation, strategic alliances, advertising, affiliated persons and/or entities). For instance, Personal Data may be used to: (1) send you information about KA and our Online Service, Promotions, products, services, offers and/or upcoming events; (2) send you information about affiliated persons and/or entities’ related products and services; (3) conduct surveys about your opinion of KA, its staff, performance or services or the Websites; (4) verify your qualifications for certain offers, products and services and to bill you for products and services; and (5) customize and tailor your experience on the Websites by displaying content that we think you might be interested in according to your preferences. You consent to the release of your Personal Data and Traffic Data to the affiliated persons and/or entities of KA.

Names and other Personal Data, as well as Traffic Data, may also be released to any non-affiliated persons and/or entities directly associated with your instructions, requests, and/or registrations for an Online Service, Promotion, products and/or services provided by such non-affiliated persons and/or entities (including, without limitation, customer support, information technology support, and credit card processing), when the transfer of such Personal Data is necessary to provide you with such products and/or services. By instructing, requesting, reserving and/or registering for such products and/or services through the Websites from such non-affiliated person and/or entity, you consent to the release of your Personal Data to such non-affiliated person and/or entity. KA shall use reasonable efforts to provide the non-affiliated persons and/or entities access only to the Personal Data necessary to assist in responding to instructions and requests and completing reservations and/or registrations for such products and/or services and cause such non-affiliated persons and/or entities to only use your Personal Data for these limited purposes.

In the event that KA sells, buys, merges or otherwise reorganizes, all or a controlling part of, KA’s assets and/or equity, your Personal Data and all Traffic Data may be released, transferred, sold or otherwise conveyed (“Conveyed”) to prospective or actual buyers, sellers or persons and/or entities merging with KA. You consent to any and all such Conveyances of your Personal Data and Traffic Data.

The names of Promotion winners and participants may be used in connection with Promotions. Names and other Personal Data, as well as Traffic Data, may also be released to the sponsors of Promotions for the sponsors’ use in connection with the Promotion. By entering a Promotion, you consent to the release of your Personal Data and any Traffic Data to the Promotion sponsor or as otherwise allowed in accordance with the Promotion rules.

Please note that chat rooms, forums, message boards, and/or news groups may be available through the Websites. Any information disclosed in these areas is or may be deemed to be public information and you must exercise caution and discretion when deciding to disclose personal and non-personal information.

Please keep in mind that if you directly disclose personal information or personally sensitive data through your home page, linked sites, or other public forums, this information may be collected and used by others. KA encourages all users to review the privacy statements of websites you choose to link from the Websites so that you understand how those websites collect, use and share information about you and/or your computer. KA is not responsible for the data collection, data usage, privacy statements or content on other websites.

Other than identified in this Privacy Policy, KA generally does not disclose any user information to third parties. However, KA will disclose Personal Data, Traffic Data or any other non-personal data, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on KA; (b) protect and defend rights or property; and (c) act under exigent circumstances to protect the personal safety of the Websites’ users, KA employees or the public.

Opt Out:
In the event that KA wishes to transfer or release your Personal Data to a third person in a manner not set forth in this Privacy Policy, KA shall inform you prior to such transfer or release and provide you with the ability to opt out of such transfer or release of Personal Data.

Cookies:
The Websites may place small files, called ‘cookies’ onto your computer. Cookies are data files that websites write onto computer hard drives for record keeping purposes when you visit them. The cookie file then identifies you as a unique user. As a convenience feature, cookies simplify the process of recording personal information, so that, for example, users do not have to enter names, addresses or passwords repetitively. Cookies also allow users or KA to customize some sites features. You can program your browser not to accept cookies, but if you do, you may be unable to access some parts of the Websites, and the Websites will not be able to customize features according to certain preferences. While on the Websites, you may receive cookies from third party advertisers or Promotional entities. These cookies are outside the control of KA, are not subject to the Privacy Policy, and KA is not responsible for such third party cookies.

Measures to Safeguard Children:
KA encourages parents and guardians to spend time with their children online and to be fully familiar with the sites visited by their children. At various places on the Websites, KA may ask users whether they are under the age of 13, and if so, KA will ask for a parent’s or guardian’s consent. KA relies on users to be truthful in responding to these questions. Children under 21 years of age are not eligible to participate in Promotions. KA does not intentionally gather or solicit personal data from or about children under 21 years of age without a parent’s or guardian’s consent. A parent or guardian whose child provided personal information to KA without the parent’s or guardian’s consent should immediately notify KA of such disclosure in writing to the contact provided below. KA, upon receipt of such written notice, shall take reasonable measures to remove such disclosed information from KA’s database.

Security:
KA has implemented security measures to help protect your Personal Data. For example, KA stores Personal Data on secured servers and transmits Personal Data through secure and encrypted channels. Although KA has implemented such security measures to help protect your Personal Data, your Personal Data may still be accessed, altered, disclosed and/or otherwise used in an unauthorized manner and as such, KA is not responsible if such unauthorized access, alteration, disclosure and/or other uses occur.

Changes to this Privacy Policy:
KA will occasionally update this Privacy Policy to reflect company and user feedback, or changes in applicable laws. You are encouraged to periodically review this Privacy Policy to be informed of how KA utilizes or discloses user information. Your continued use of the Websites constitutes your consent to any and all such changes.

Governing Law/Claims:
This Privacy Policy, the Websites, and any claim associated with, related to, or arising from the Privacy Policy and/or Websites are governed by California law. Any claim, associated with, relating to, or arising from this Privacy Policy or the Websites shall be brought in a federal or state court in Sacramento, CA within one year after the claim arises. Users of the Websites consent to the sole and exclusive jurisdiction of the courts located in Sacramento, CA as the most convenient and appropriate for the resolution of disputes arising from, associated with and/or related to this Privacy Policy and/or Websites. The Websites are controlled, operated and administered entirely within the United States. Use of the Websites from locations outside the United States where these practices are illegal or violate any law is prohibited.

California Privacy Rights:
California Law permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to contactus@arcoarena.com or write to us at Maloof Sports & Entertainment, One Sports Parkway, Sacramento, CA 95834. Attn: Relationship Marketing

Contact Information:
Questions about this Privacy Policy should be directed to contactus@kings.com or by U.S. Mail at: Kings Arena L.P. One Sports Parkway Sacramento, California 95834. Attn: Relationship Marketing